Research built to uncover the real story
From national polls to deep-dive mobile conversational studies, we bring decades of public affairs expertise and a quality panel to every project, so you get the opinions that matter most and the story behind them.
Public Opinion Research
For over four decades, Angus Reid Global has been the gold standard in public opinion research. Our polling methodologies are rigorous, our samples are representative, and our track record speaks for itself. We measure public attitudes on policy, politics, social issues, and more, delivering the clarity decision-makers need.
Discuss this servicePublic Affairs Research
- Global, National and regional polling
- Issues and policy research
- Specialized audience research including key opinion leaders
- Longitudinal tracking
Areas of Specialization
- Tech and AI policy
- Social, Video and Gaming platforms
- Misinformation and democracy
- Energy and Climate
- Corporate & CEO communications
Policy and Issues Management
Insight to help you anticipate, navigate and respond to complex issues.
Messaging and Communications
Testing and refining the messages that move audiences.
Reputation and Media
Tracking how organizations are seen, and how stories land in the public conversation.
Key Opinion Leader Research
Surveys of influencers and decision-makers who shape outcomes.
Core Studies and Syndicated Trackers
From Main Street to the AI Tracker to insights on specific audiences, our syndicated studies track public opinion as it evolves. Each one draws on our quality panel and gives clients a cost-effective way to add questions, access the data, or go deeper on the groups that matter most to them.
Discuss this serviceCore Studies and Syndicated Trackers
- Understanding Main Street USA
- How Perceptions of AI are Evolving: A longitudinal view
- Investor audience influence on reputation
Angus Reid U.S. Omnibus
America's opinion, on demand.
Launch any weekday. Get nationally representative answers from 1,000+ verified Americans, delivered in under 48 hours.
Census-balanced, every wave
Each wave reaches 1,000+ U.S. adults drawn from the Angus Reid Forum. Results are balanced to Census benchmarks for age, gender, region and education. Our panel already closely mirrors the country, with the Midwest, Northeast, South and West each within a few points of Census.
Certified, fraud-free sample
Survey Sentinel™ 2.0 screens every respondent before they see your questions. It removes bots, inconsistent profiles and low-effort answers. Independent research found 96% of Forum sample fraud-free, with 5.5x lower bot incidence than river sample.
Answers in under 48 hours
Submit approved questions by noon ET and we field them the next business day. Data tables arrive within 48 hours, and visual summaries are available on request.
Built for the news cycle
We field Monday through Friday, so you can respond while an issue is still moving. You don't have to wait for next month's wave.
What clients use the U.S. Omnibus for
Public affairs and issue tracking
Measure where Americans stand on policy, regulation and the issues shaping your operating environment. You can also see how views split by party, region and generation.
Message and idea testing
Test early reactions to messages, positioning, products or creative before you commit to a larger study. This surfaces risks and opportunities quickly and at low cost.
Media-ready data
Generate credible, citable numbers for press releases, thought leadership, executive commentary and earned media. Turnaround is fast enough to put your story into a breaking news cycle.
Reputation pulse checks
Get a quick read on how a company, leader or industry is perceived after an announcement, a crisis or a competitor's move.
Frequently Asked Questions
What is an omnibus survey?
An omnibus is a shared-cost survey. Several clients each place a small number of questions on one nationally representative study, so you get reliable data on brand health, public opinion or reactions to an issue without paying for a standalone survey. Each Angus Reid U.S. Omnibus carries up to 8 client questions. You can buy questions individually or reserve the full block. Respondents come from the Angus Reid Forum, our proprietary U.S. panel of 50,000+ verified, double-opted-in members. The Forum is never rented, resold or shared.
How does it work?
Book your spot by reserving a fielding date with our team. Submit your questions and share your objectives. Our senior researchers sharpen the wording for clarity and neutrality. Surveys run Monday to Friday, with data tables and optional visual summaries arriving within 48 hours. All questions must be reviewed by Angus Reid Global and receive final wording approval from the client. Approved questions submitted by 12:00 PM ET are fielded in the next available wave.
How secure is the data?
U.S. Omnibus data is protected by Survey Sentinel™, our proprietary fraud detection system, which eliminates bots and fraudulent responses at recruitment, profiling and live fielding.
Can I include open-ended questions?
Yes. Open ends show why people think what they think. Our mobile-first, conversational survey design encourages longer and more thoughtful answers. Our NLP tools check every response for quality and authenticity.
Can I target specific groups?
Yes. The Forum is deeply profiled, so you can cut results by demographics, region, political affiliation, generation and other attributes. For hard-to-reach audiences such as policymakers, executives or parents, ask about our specialized audience options.
Trusted by those who shape the world
From the halls of government to the boardrooms of global corporations, Angus Reid Global partners with organizations that need to understand public opinion and make evidence-based decisions.
Government & Public Sector
Governments at every level rely on Angus Reid Global to understand citizen attitudes, measure policy support, and navigate complex public environments. We provide the intelligence that helps public sector leaders make decisions that reflect the will and needs of the people they serve.
Corporations
Leading corporations trust Angus Reid Global to protect and build their reputations, understand their customers, and navigate the public affairs challenges that come with operating at scale. We help you stay ahead of the issues that matter to your stakeholders.
NGOs & Associations
Non-governmental organizations and industry associations use our research to build the evidence base for advocacy, measure the impact of their programs, and communicate more effectively with members, donors, and the public.
Media Organizations
Media organizations partner with Angus Reid Global to produce credible, newsworthy polling that drives coverage and public conversation. Our media polling is trusted by leading media and recognized for its accuracy and independence.
Political Organizations
Political parties, campaigns, and advocacy organizations rely on Angus Reid Global for the strategic intelligence they need to win. We provide rigorous, confidential research that helps political clients understand voters, test messages, and build winning strategies.
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Tell us about your research challenge and we'll design a solution that delivers.
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