The most trusted panel in public affairs research
400,000+ verified panelists across North America. 137 profile fields. 96% fraud-free. Built for the questions that matter most.
What is Panel Access
Direct access to a deeply profiled, verified research community.
The Angus Reid Forum is North America's most trusted online research panel — a community of engaged North Americans who share their opinions on the issues that shape public life. Members are double-opted-in, verified, and profiled across 137 attributes.
Panel access means your research reaches real, representative people — not bots, not river sample, not incentive-chasing respondents. Every wave is balanced to Census benchmarks so your data reflects the country.
Why the Angus Reid Forum
Built for public affairs. Trusted by the organizations that shape policy.
Unmatched engagement
Forum members participate because they care about public issues — not just for rewards. This produces higher-quality data, more thoughtful open-ended responses, and lower dropout rates.
Deep profiling
137 profile fields let you target by demographics, political affiliation, region, sector, and dozens of attitudinal and behavioural attributes — without adding screening questions to your survey.
Quality you can defend
Survey Sentinel™ 2.0 screens every respondent at recruitment, profiling, and live fielding. Independent research found 96% of Forum sample fraud-free, with 5.5x lower bot incidence than river sample. The Forum is never rented, resold, or shared. Your data stays yours. Our members are ours — built over two decades of relationship-based recruitment.
Leading edge platform
With mobile first SMS invites and an engagement platform, we create an environment people want to lean into. Further, respondents have the ability to share thoughts via video or smart probes within the survey flow, providing a unified experience and enhanced insight capability.
Integrated Quantitative and...
Online surveys, omnibus studies, tracking waves, and large-scale public opinion research. Nationally representative samples balanced to Census benchmarks, with full cross-tabulation and data tables delivered within 48 hours.
...Qualitative
In-depth interviews, focus groups, and conversational research powered by Rival Technologies. Our mobile-first platform captures richer, more authentic responses — including text, audio, and video — with AI-assisted analysis.
Angus Reid Global Panel Access
Extending our research reach worldwide through world-class partnerships and rigorous data quality standards.
Angus Reid Global extends its research reach worldwide through a trusted global partnership with a full-service data collection firm recognized in the 2024 GRIT Business & Innovation Report among the most innovative data and field services suppliers. Through this partnership, our clients can access respondents in 60+ countries, using blended panel-agnostic sourcing that reduces the bias any single panel can introduce.
Proprietary Survey Sentinel and Research Defender™ Fraud Detection
Data quality is protected at every stage: respondents are screened with Research Defender™ fraud detection and Postal IQ™ postal-code verification before they ever reach a survey.
Multimodal Responses
Open-ended questions can be enhanced by letting participants answer by text, audio, or video — with real-time transcription in more than 50 languages and AI-driven sentiment and theme analysis.
Global Reach
Blended panel-agnostic sourcing across 63 countries reduces the bias any single panel can introduce, giving you a truly representative global view.
10% Global Reconciliation Allowance
All surveys fielded through Angus Reid Global Panel Access carry a 10% global reconciliation allowance, giving clients the flexibility to remove low-quality completes at no cost.
Our partner is recognized in the 2024 GRIT Business & Innovation Report among the most innovative data and field services suppliers globally.
Conversational Research
Richer insight through natural conversation.
Powered by Rival Technologies, our conversational research platform replaces rigid survey grids with natural, mobile-first dialogue — producing longer, more authentic responses and deeper human understanding. Click on the image to see it in action →
What it means in practice
Respondents answer in their own words, at their own pace, on the device they use most. The result is data that captures not just what people think, but why — the context, emotion, and nuance that closed-ended questions miss.
Conversational vs. conventional research
| Dimension | Conventional Survey | Angus Reid Global | Practical Advantage |
|---|---|---|---|
| Format | Rigid grids and scales | Natural dialogue | Higher completion, richer data |
| Device | Desktop-optimized | Mobile-first | Reaches respondents where they are |
| Open ends | Short, low-effort | Longer, more thoughtful | Deeper qualitative insight at scale |
| Analysis | Manual coding | AI-assisted NLP | Faster, more consistent themes |
Key research findings
Independent research comparing conversational and conventional survey formats consistently shows the Rival Technologies approach outperforms on data quality metrics.
Response length
Conversational open ends produce responses 3–5x longer than conventional survey text boxes.
Completion rates
Mobile-first conversational surveys achieve completion rates 20–30% higher than grid-based equivalents.
Data quality
NLP quality checks flag and remove low-effort responses in real time, improving overall data integrity.
Respondent experience
Participants rate conversational surveys as more enjoyable and less burdensome than traditional formats.
AI-powered analysis
Every open-ended response is processed through our NLP pipeline — checking for quality, extracting themes, and surfacing sentiment. The result is faster, more consistent analysis without sacrificing depth.
Ready to access the panel?
Talk to our team about your research objectives and we'll design the right approach.
Get in Touch